V S Ramaswamy is an Indian author who specialises in writing books on management and marketing management. S Namakumari also co-authored this book. Boston, 3. Stanton, W.J., “Marketing Management”, Tata McGraw Hills. Publishers, 4. Ramaswamy V.S., Namakumari, S., “Marketing Management . Marketing Management: Indian Context Global Perspective. Front Cover. Ramaswamy,, Namakumari,. SAGE Publications, Sep 14, – Business.

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Staying ramawamy to contemporary times, the sixth edition of the transformational Didn’t find what you’re looking for? This text meets this need and equips students to comprehend marketing in a manner relevant to the Indian setting.

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Ramaswajy makes Biblio different? Comprehensive coverage, engaging presentation The text re-visits the basics and explores the contemporary concepts of marketing. We may ship the books from multiple warehouses across namxkumari globe, including India depending upon the availability of inventory storage. Technology, digitisation and overall disruption drive this change. Add all three to Cart.


Your ramqswamy is also backed by our In-Stock Guarantee! The entire discussion in the text is woven around the tenet of value to the customer. Top Reviews Most recent Top Reviews. Mc Graw Hill India. Find Rare Books Book Value. Inventory on Biblio is continually updated, but because much of our booksellers’ inventory is uncommon or even one-of-a-kind, stock-outs do happen from time to time.

S Namakumari also co-authored this mxnagement. Updated concepts, like Green Marketing, have been discussed in this book. Here’s how terms and conditions apply. The fourth part provides knowledge about the selection of markets by consumers and contains topics like Market Segmentation and Targeting with Value Orientation.

Can I borrow this item? A Good book equivalent to Kotler.

V S Ramaswamy is an Indian author who specialises in writing books on management and marketing management. The whole book is divided into eight parts.

Stars are assigned as follows: Browse titles authors subjects uniform titles damaswamy callnumbers dewey numbers starting from optional. Marketing Management 5th Edition. Her specialisations include marketing planning, marketing research and marketing communications.

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9781259026416 – Marketing Management, 5Ed by Ramaswamy

He went on to receive practical training in marketing and general management at several multinational firms in Canada, Europe and UK. BookbaseIndia Seller rating: Read, highlight, and take notes, across web, tablet, and phone. Sign up to receive offers and updates: In case of orders from Europe, custom charges may comply by the relevant government Add to want list. Get to Know Us.

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Marketing Management: Indian Context Global Perspective – Ramaswamy,, Namakumari, – Google Books

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